Summon The
Strongest
CLIENT: BRAWNY / GEORGIA PACIFIC
AGENCY: JOAN
When life gets messy, you can call on the strength of Brawny. This was the message we brought to life to launch the all new paper towel innovation, Brawny 3-Ply.
With a revamped, real-life Brawny Man and a sticky new audio mnemonic, we created Summon The Strongest, a brand platform designed to prove there’s no mess too tough for the world’s strongest paper towel.
// Awards & Press
AdAGE // ‘Reimagined Brawny Man Launches A Third Ply’
ADWEEK // ‘The Brawny Man Returns With New Look’
MUSE BY CLIO // ‘Brawny Man Springs to Life’
WSJ // ‘They Broke Up. Then Came The Brand Deals.’
TMZ // ‘Finally, A Man I can Rely On…His Name Is Brawny!’
